The Dealer Experience Store (1) Program - DES1
DES1 consists of the core AT&T Level 3B fixture components, some of which have been slightly modified to address the need for greater cost efficiency at the dealer level.
Included in the Dealer Experience Store 1 (DES 1) design is a better integration of AT&T’s core technology fixtures and electrical/data infrastructure for future evolving technology. Dealers will receive one DARPU (Digital Average Revenue per Unit) and one AT&T Advanced TV Wall (AATV-SML or AATV-LRG).
These fixtures will create a high tech feel with AT&T digital content being displayed on the DARPU’s 32” LCD, plus an improved shopping experience with a dedicated area to feature TV/entertainment services.